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This web site states the following, "Know with whom and what you are dealing." We saw that the web site stated " Our reporting formats are work tools easy to follow; providing a complete and thorough abstract of the condition of title so your team can quickly assess the situation, make effective decisions and resolve problems." It also said " We realize your success is our success and value the working relationship. Our goal is to maintain a sustaining role in your business. How do we do this? Real Estate Information Processing and Reporting." The header had Title searches as the highest ranking optimized keyword. It is followed by settlement company, information, and analytics which isn't as ranked as highly as Title searches. The next words titlecareinc.com uses is real estate. title insurance was included and will not be understood by search parsers.